Content Provider


Trainer Name

Piyush Sharma

Skill Area

Digital Technologies and Digital Transformation


4.9 (16 Rating)

Course Requirements

There are no specific prerequisites for this class. It is suitable for individuals who are new to digital marketing or looking for a concise overview of the topic.

Course Description

The "Digital Marketing" course is a concise and focused introduction to the core concepts and strategies of digital marketing. In this 1-hour class, participants will gain an overview of digital marketing channels, techniques, and best practices.

The course will cover key topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Participants will learn how to leverage these digital marketing channels effectively to reach their target audience, build brand awareness, and drive customer engagement.

Through real-world examples and case studies, participants will understand how to develop a digital marketing strategy, set objectives, and measure the success of their campaigns. They will explore essential tools and platforms for managing and analyzing digital marketing efforts.

By the end of the class, participants will have a solid understanding of digital marketing fundamentals and be equipped with practical knowledge to apply in their marketing efforts.

Course Outcomes

Upon completing the class, participants will be able to:

  • Understand the core concepts and strategies of digital marketing.
  • Identify and utilize key digital marketing channels effectively.
  • Develop a digital marketing strategy and set objectives.
  • Apply best practices for search engine optimization (SEO) and pay-per-click (PPC) advertising.
  • Implement social media marketing and email marketing campaigns.
  • Create engaging content for digital marketing efforts.
  • Utilize tools and platforms for managing and analyzing digital marketing campaigns.
  • Measure the success and effectiveness of digital marketing initiatives.

Course Curriculum

1 Introduction to Digital Marketing, Understanding Digital Marketing Channels, Search Engine Optimization (SEO) Basics
30 Min

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