Basic English Language Comprehension Proficiency of CEFR A2 Level

Is your company struggling to get the attention of the existing or new customers? Don’t wait till you have lost your customers.

In this course, you will have insights on clarifying one company’s Value, Message and Image and align them with the marketing strategies for an improved customer experience.

Learn to articulate and refine your company's core values, craft a persuasive message, and establish a consistent image that deeply resonates with your target audience.

Understand the art of seamlessly integrating your company's Value, Message, and Image (VMI) into robust marketing strategies. Explore methods to create a cohesive and impactful brand presence across various channels.

Dive into the analysis of both successful and unsuccessful marketing campaigns. Identify key strategies from triumphs and learn to avoid common pitfalls from setbacks, gaining valuable insights to elevate your company marketing efforts.

Acquire the skills to navigate trends, emerging technologies, and consumer behaviours, enhancing the overall effectiveness of your company marketing campaigns.

At the end of this session, you will be able to:

1. Articulate and refine company core values, craft a compelling message, and establish a consistent image that resonates with the company target audience.

2. Understand how to seamlessly integrate VMI into company marketing strategies. 

3. Analyze successful marketing campaigns to identify key strategies, and learn from unsuccessful ones to avoid common pitfalls

4. Develop a nuanced understanding of the dynamic marketing landscape to enhance the effectiveness of your own campaigns.