Video can be a powerful type of content to gain new followers, grow your brand, and drive sales. Instagram, Pinterest, Facebook, Twitter, and even LinkedIn have increasingly prioritised showing videos to their audience, while TikTok's rapid popularity has shown just how persuasive and addictive videos can be.
Video content typically performs best with most algorithms as it captures a viewer’s attention for longer than say, a photo. The longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.
This explains why videos on Instagram generate more engagement than any other content type and Tweets with video see 10 times more engagement.
Introduction to scriptwriting for videos
