How can storytelling be persuasive? Why is storytelling important in persuasion? What is the power of storytelling in business? Let’s explore the power of storytelling in a business context here.

Everybody has a favourite ad. We remember them from our emotional attachment to them. This shows the effect storytelling can have on those you seek to engage with.

A good story is most effective when told by a great storyteller. Effective storytellers capture their audience, lead them in your direction, and leave them with new insights or a value – one that they can remember. It can be applied in presentations and different kinds of written or verbal communication.

Allow people to get a sense of who you are by telling great stories about you or your brand. Are you ready to master this important skill?

Learning Outcomes:

1. Connect and engage with functional stories

2. Persuade and influence others to action

3. Organise and structure your stories for better outcomes

4. Enhance delivery with effective delivery tools

Who should attend?

• Leaders and Managers

• Sales and Client Account Managers

• Technical Professionals

• Consultants

• Marketing Professionals

• Human Resource Staff

• Finance and Accounting Professionals

• Anyone seeking to improve their persuasive skills

1. Connect and engage with functional stories

2. Persuade and influence others to action

3. Organise and structure your stories for better outcomes

4. Enhance delivery with effective delivery tools