At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic.

Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website Develop engaging strategies to launch a global web marketing campaign Use tools to provide insightful data to evaluate your competitors Conduct data analysis to bring value to stakeholders