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Trainer Name

Maxine

Skill Area

Education, Skills Development or Languages

Reviews

4.9 (5 Rating)

Course Description

In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. 

Course Outcomes

At the end, you will demonstrate your increased media literacy by through a culminating final project on social media.

Course Curriculum

1 What is Advertising


2 A Sample Analysis of an Advertisement


3 Analyzing Advertisements


4 Advertising through the Internet


5 Using Intensifiers vs Strong Adjectives in Advertising


6 Understanding the Features Of Radio and Television Advertisements


7 Understanding the Features of Word Print


8 Word Order In Advertising


9 Guest Interview


10 Targeting The Audience


11 Advertisements and Critical Thinking


1 Part 2 language focus expressing opinions using modals should must could might


2 Overcoming bias


3 Bias by spin


4 Language focus connotation vs denotation


5 Bias by placement


6 Bias by omission


7 Part 1 language focus expressing opinions using modals should must could might


8 What is media bias


9 How are media messages created and shared


1 Diversity and identity


2 Language focus transitions


3 Women in the media


4 Culture in the media


5 Race and ethnicity in the media


6 Language focus using negatives not no never hardly ever


7 Why is it important for the media to be diverse


8 What is diversity


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Understanding the Use of English in Advertising

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