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Trainer Name

Alex Genadinik

Skill Area

Marketing and Innovation

Reviews

4.7 (827 Rating)

Course Requirements

Business idea or an existing business that is researching new directions or strategies

Course Description

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:

Interviews

Surveys

Focus groups

Measuring data and KPIs

Using industry reports

Course Outcomes

1. Conduct marketing research with interviews
2. Conduct marketing research with surveys
3. Conduct marketing research with focus groups
4. Conduct marketing research with data and KPIs

Course Curriculum

1 Market Research Course Welcome


2 Introduction To Marketing Psychology And Consumer Research


3 Understanding Your Target Market


4 Feedback Introduction 2020_3_Shorter Nicer May 2021


5 How ToGet World Class Experts To Help You_Shorter Nicer May 2021


6 Survey Section Introduction


7 Starting With Google Docs


8 Multi Page Form


9 Finishing The Course Feedback Form


10 Email Asking For Feedback


11 Feedback Form Results


12 Introduction To Focus Groups


13 How To Run A Single Focus Group Meeting


14 Using Existing Market Research For Consumer Research


15 Observing Data For Market Research Section Introduction


16 KPI Introduction_Nicer Shorter June 2021


17 KPIs For Dating Site


18 Introduction To Google Analytics_louder_shorter


19 CAC And Lucrative Offers Using KPI


20 User Flow Insights From Google Analytics


21 Information To See What Kind Of Traffic Is Coming To Your Site


22 Testing The Business Quickly


23 Active Listening 2020_Nicer April 2021


24 Example Of Active Listening And Mis understanding_Nicer April 2021


25 Example Of Firm Not Listening_fixed minor errors


26 Cycle Of Effective Listening And Ackgnowledging_Nicer April 2021


27 Active Listening Exercise


28 Active Listening Exercise Answer


29 Marketing Psychology Second Part Of Course Introduction For Consumer Research Course


30 Emotional Presence In Sales


31 AIDA Nicer Shorter June 2021


32 Inductive And Deductive Reasoning (1)


33 Social Proof Marketing Psychology


34 Awards


35 Testimonials


36 Featured On Recent


37 Pricing And Discounts Full Screen 2020_Nicer Shorter June 2021


38 Scarcity nicer March 2021


39 Recipro city Principle In Marketing Psychology


40 Information Gap Theory In Marketing Psychology


Learner Feedback

Conducting Market Research

5

Course Rating
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